Brand kit
Everything you need to write about Nani, embed the logo, or build something that looks at home next to it. If you're shipping a third-party integration, a tutorial, or a press piece, you can use anything on this page without asking.
Name
The product is Nani. The org behind it is NaniDAO. Use Nani in running copy; use NaniDAO when crediting the publisher (App Store listings, repo owners, legal lines).
- Always capitalised: Nani, not nani or NANI.
- One word, no hyphen.
- The bundle identifier is
com.thresholdstudio.nani— surface that only when it matters (Keychain entries, code signing).
One-liner
Nani is a self-custody Ethereum wallet for macOS with an on-device AI assistant.
If you need shorter:
- 12 words — A self-custody Ethereum wallet for macOS with an on-device AI assistant.
- 6 words — Local AI crypto wallet for macOS.
- Tagline — Your money, your model, your Mac.
Logo
Nani's mark is the favicon set shipped with the site:
/favicon.ico— multi-resolution ICO for browsers and Windows targets./favicon-32x32.png,/favicon-16x16.png— PNG variants for embeds./apple-touch-icon.png— 180×180 PNG for iOS home-screen pins and rich link previews.
Grab them straight from nani.ooo or the nani-macos repo. Don't redraw the mark, recolour it, or wrap it in a container that crops the corners.
Colors
Nani has two palettes — a dark default and a light fallback that matches prefers-color-scheme: light. Both are anchored on a single cyan accent.
Dark (default)
| Role | Hex | Notes |
|---|---|---|
| Background | #0a0a0a | Body. Not pure black — leaves room for video bleed. |
| Surface | #000000 | Cards, modals. |
| Foreground | #e0e0e0 | Body text. |
| Title | #ffffff | Headings. |
| Accent | #00ffff | Links, focus states, the cyan glow. |
| Muted | #666666 | Secondary copy. |
Light
| Role | Hex | Notes |
|---|---|---|
| Background | #fafafa | Body. Off-white, not paper. |
| Foreground | #444444 | Body text. |
| Title | #111111 | Headings. |
| Accent | #0099aa | Same cyan, dimmed for contrast on light. |
| Muted | #888888 | Secondary copy. |
The accent is the only chromatic colour Nani uses — everything else is greyscale. Don't introduce a second hue.
Typography
Inter, with the system stack as fallback:
font-family: "Inter", system-ui, -apple-system, sans-serif;
Weights in use: 400 (body), 500 (UI), 600 (titles). Inline code is a monospace stack (SF Mono / Menlo / Consolas).
For headlines we lean on tracking and weight rather than display faces. If you need to set Nani in a deck or an article, Inter at -0.01em tracking will look right.
Mascot
Nani has six expressions, shipped as looping .webm clips at nani.ooo/videos/:
| State | When to use |
|---|---|
idle.webm | Default. Use as the static mascot. |
focused.webm | When the assistant is reading or thinking quietly. |
thinking.webm | Long-running tool calls. |
trading.webm | Swap, send, or quote flows. |
success.webm | After a confirmed transaction. |
alarmed.webm | Errors, blocked-by-policy, scam warnings. |
Loop them muted with playsInline — they're designed to read at small sizes (down to ~64px) and shouldn't ever play with audio.
Voice
Nani's writing voice across the app, the site, and the docs:
- Plain. Short sentences. No marketing verbs.
- Concrete. "Touch ID protects the key" — not "industry-leading biometric security."
- Sharp on tradeoffs. When something costs you privacy, say so. When it costs you money, say so.
- Calm on safety. A wallet that talks about itself like a fortress sounds like it's hiding something. Describe the mechanism, not the vibe.
Things to avoid: "revolutionary," "next-generation," "AI-powered" as a standalone claim, emoji in product copy, exclamation marks outside of error states.
Don'ts
- Don't pair the mark with another logo on the same row without a divider — it reads as a co-brand we haven't agreed to.
- Don't recolour the mascot or remix expressions. The six states are the set.
- Don't write "Nani.ai" or "NaniAI" — Nani is a wallet that uses AI, not an AI brand.
- Don't imply Nani is custodial, hosted, or cloud-based. The whole pitch is the opposite. See Security.
Assets
Everything on this page lives in the public site repo and the macOS repo. If you need a vector mark, a press kit, or higher-resolution renders that aren't published yet, open an issue at github.com/NaniDAO/nani-macos/issues and tag it brand.